Sitecore CMS (Content Management System) and
Sitecore DMS (Digital Marketing System), along with a host of other peripheral
tools like the Sitecore Experience Platform, offer the complete package when it
comes to curating marketing strategies and executing outreach. Thanks to its
versatility, Sitecore developers have consistently explored new means of
leveraging the technology to improve marketing efforts for several
billion-dollar industries.
Here are just a few of the ways Sitecore is being
used for content marketing in the healthcare, retail, and education industries:
Sitecore
for Healthcare
Adhering to healthcare industry standards when conducting population health initiatives can be a logistical nightmare, which is why Sitecore’s unparalleled flexibility is such a benefit. Healthcare organizations like hospitals and private practices that serve complex, diverse populations must have a content marketing strategy that can serve these different groups accordingly. Leveraging flexible templating and a centralized platform for multi-site management, Sitecore CMS platforms allow healthcare marketers to manage and customize their content easily.
Sitecore DMS also facilitates in-depth analytics and reports necessary to engage health populations with important information and resources. Sitecore platforms are incredibly interoperable, thanks to a number of pre-programmed APIs. An experienced software development partner will be able to aid in integrating the many disparate systems necessary to running healthcare-related digital marketing efforts.
Adhering to healthcare industry standards when conducting population health initiatives can be a logistical nightmare, which is why Sitecore’s unparalleled flexibility is such a benefit. Healthcare organizations like hospitals and private practices that serve complex, diverse populations must have a content marketing strategy that can serve these different groups accordingly. Leveraging flexible templating and a centralized platform for multi-site management, Sitecore CMS platforms allow healthcare marketers to manage and customize their content easily.
Sitecore DMS also facilitates in-depth analytics and reports necessary to engage health populations with important information and resources. Sitecore platforms are incredibly interoperable, thanks to a number of pre-programmed APIs. An experienced software development partner will be able to aid in integrating the many disparate systems necessary to running healthcare-related digital marketing efforts.
Sitecore
for Retail and E-Commerce
Sitecore is used widely in retail and e-commerce thanks to its customer lifecycle management tools, real-time experience management app, and omnichannel marketing features. The Sitecore Experience Platform allows e-commerce marketers to see how customers interact with brands across channels, collecting information on device types, social media interaction, search histories, sales funnel status, and more.
One such example is contextual intelligence using session cookies to track customer behavior and create user profiles. Rules engines help to micro-target customers and identify which ones are more valuable when it comes to personalized marketing efforts. Retail marketers can also use omnichannel automation to ensure that customers receive a consistent experience whether they are on a company website, social media channel, and even in a brick-and-mortar store. Ultimately, Site core will help eradicate data duplication and poor pathways that lead to site abandonment.
Sitecore for Education & E-Learning
Public high schools, private colleges, trade schools, and all other educational institutions in the 21st century depend on their ability to deliver the best educational content to their students. Sitecore CMS lets educators consolidate student data and then leverage Sitecore tools to develop and distribute the best learning materials similarly to how they would with a Learning Content Management System (LCMS).
Many schools boast custom-branded digital systems and email platforms, something which can be easily executed using Sitecore CMS’s mass distribution features. In terms of marketing schools themselves to prospective students, Sitecore makes personalized outreach and candidate tracking simple. Sitecore DMS also offers contextual intelligence software and intuitive reporting apps that aid in all these operations.
Sitecore is used widely in retail and e-commerce thanks to its customer lifecycle management tools, real-time experience management app, and omnichannel marketing features. The Sitecore Experience Platform allows e-commerce marketers to see how customers interact with brands across channels, collecting information on device types, social media interaction, search histories, sales funnel status, and more.
One such example is contextual intelligence using session cookies to track customer behavior and create user profiles. Rules engines help to micro-target customers and identify which ones are more valuable when it comes to personalized marketing efforts. Retail marketers can also use omnichannel automation to ensure that customers receive a consistent experience whether they are on a company website, social media channel, and even in a brick-and-mortar store. Ultimately, Site core will help eradicate data duplication and poor pathways that lead to site abandonment.
Sitecore for Education & E-Learning
Public high schools, private colleges, trade schools, and all other educational institutions in the 21st century depend on their ability to deliver the best educational content to their students. Sitecore CMS lets educators consolidate student data and then leverage Sitecore tools to develop and distribute the best learning materials similarly to how they would with a Learning Content Management System (LCMS).
Many schools boast custom-branded digital systems and email platforms, something which can be easily executed using Sitecore CMS’s mass distribution features. In terms of marketing schools themselves to prospective students, Sitecore makes personalized outreach and candidate tracking simple. Sitecore DMS also offers contextual intelligence software and intuitive reporting apps that aid in all these operations.
Professionals
in these industries (or any other that benefits from regular engagement with a
CMS) should consider hiring a custom Sitecore software developer with industry-specific experience to integrate
and configure the platform for maximum engagement and ROI.
