What is Salesforce CRM and how it is helpful for businesses?

Every business success depends on their workforce management, and also a customer relationship management (CRM) tool which helps businesses to automate several tasks at the same time and address the immediate needs of the customers. Salesforce is a perfect CRM tool that fulfils all business needs.  Salesforce is the most popular CRM, which is the combination of Information Systems and CRM systems. By using Salesforce CRM, businesses can easily focus and manage their marketing and sales activities, which is the most important part of every business success.

                               

 Which Industries Use Salesforce CRM Platform Most

Salesforce almost has a solution for every industry, and below are the common industries that use Salesforce CRM most:

● Financial Services

● Healthcare and life sciences

● Retail Industry

● Communication and Media

● Manufacturing & Consumer Goods

Benefits of using Salesforce CRM: 

• Flexibility and Customization: Salesforce has a wide range of applicability for different companies and businesses. The key to this successful approach is in its flexibility and customization potential. Salesforce CRM is well integrated with the host of different models, which help it to provide accurate reports and analytics; the major point for every business success. Salesforce is a cloud system, which means you can flexibly log in your account from anywhere and anytime, whenever it is helpful and beneficial for your business success.
• Automation of Everyday Task: For a successful campaign you need to automate several tasks; thankfully, Salesforce is the perfect CRM, which allows you to automate several times, taking tasks like form filling, report generation, reports that need to send across to the officials, legal issues, administrative tasks, etc. With the help of Salesforce, you can easily automate these tasks, which removes lots of extra work from your employees. The system will drive the entire process flow itself, where the necessary inputs are provided by the customer on a timely basis.
• Mobile-Friendly: Salesforce was one of the first CRM tools to table with enterprise mobility. Because Salesforce has a mobile friendly CRM, it helps businesses to easily reach out to their audience on mobile devices as well.
• Simple and Effective: The Salesforce CRM interface is easy to use and understandable. It has significantly reduced the burden of an administration and marketing department to manage their sales, and allows them to focus on the relationship. Now, sales departments have all the cards in their hand, and they can contact their customers and prospects at the right period in an effective manner.
• Improved Analytical Data and Reporting: CRM systems store all the information in one place, which help businesses easily analyze their campaigns and then plan their strategies. With the help of Salesforce CRM, businesses can generate automatic reports to maximize their time. 

Customers are the most important for every business, and keeping them happy should be a priority for every business owner. Don’t put your business at risk; invest in a quality CRM tool like Salesforce. Salesforce helps you to automate several processes which reduce the administrative burden on your staff. Salesforce custom development is not an easy task for this, so you need a Salesforce Development Services provider who have expertise in Salesforce development, For better results, consult Salesforce Certified Developers today.

What is Asset Tracking?

Assets are one of the key elements of any organization. Asset tracking is a process of tracking physical assets and their information of your company, either by scanning barcode labels or other aspects like GPS, BLE or RFID which are broadcast to their location. Asset tracking is generally done with the help of asset tracking software, which can easily scan the entire IT infrastructure network and compile an inventory of all IT assets. The main reason to use asset tracking is to save time and money, and organizations can easily get valuable information about asset usage, which can be useful when making important decision about a business.

                                       

  Reasons Why Enterprises Should Use Asset Tracking Software:

• Enables Asset Recovery and GPS Positioning: When a company is handling thousands of assets, tracing all of them is quite problematic. For managing all assets, companies spend more manpower, which affects production, increases costs and leads to a flurry of complaining customers. By using Asset Tracking Software, companies can easily avoid these kinds of problems, because this software helps companies know where a particular asset is at any time, and its exact GPS location.
• Improve Customer Service: Every business success depends on quality and customer satisfaction. If a customer is satisfied with the quality of a product, this means the business can grow in the market. Customers always expect a positive return on investment, which they invest in the business. Asset tracking software allows companies to keep tabs on customer assets all the time. By using tracking software, companies can easily track the efficiency in which the items are moving through the internal processes, and uncover opportunities for improving production.
• Real Time Asset Management: By using Asset Tracking Software, companies can also see a real-time picture of assets, which help to know the exact situation of assets, and also know the items are arriving or moved to particular locations in real time.
• Increase Productivity and Reduce Labor Waste: Asset tracking Systems helps companies know how many types of products are passed from a department; because of this, they can easily calculate an asset’s lifecycle. If the items are tagged with RFID tags or barcodes, they can be scanned automatically as they move through different stages of the process. This helps you eliminate errors introduced in the manual scanning process.
• Ensure Accuracy and Peace of Mind: Proper tracking will allow you to know the exact situation of assets, which is helpful to manage the business. The tracking software is automated, and that’s why everyone in the company can track assets in real-time and provide customers, auditors and vendor data in a customized format.

Asset tracking has an incredible benefit, and its implementation is quite easy. A business can gain lots of effective benefits by asset tracking and inventory control, through staffing and barcode solutions. These benefits help businesses to grow and provide better services to their customers. For the best custom asset tracking system, you need an expert asset tracking software solutions team.

Benefits of using a Digital Marketing Platform

Digital marketing platforms are the easiest and simplest way to connect consumers and brands on a single platform. These platforms are a perfect place for businesses to post their products and services, and where startups can easily browse those services or product which they need for their business. Startup businesses are always looking for the cheapest and best service providers who can fulfill their business requirements and help to maximize their business revenue. In the market, lots of digital marketing platforms are available where you can post or browse business related queries, as per business requirements.

                                                  

 

Examples of Digital Marketing Platforms: 

In the modern digital marketing era, thousands of digital marketing tools and social platforms are available where you can advertise your business and also connect with clients. Some are given below.

• Facebook: Facebook is an online social networking platform which currently has more than two million active users. Facebook is a social platform, but is can also be used as a digital marketing platform. Although Facebook has a low CTR for ads as compared to other websites, is a best platform for targeting ideal marketing people.
• LinkedIn: LinkedIn is a social networking website for professionals. LinkedIn is a one of the best platforms to advertise B2B marketing; because of this, you can easily customize your ads, and you can highly target people as compared to other platforms, as per your business need.
• Quora: Quora is a place where you can gain or share your knowledge as per your experience. Nowadays, lots of companies use this digital marketing platform to advertise their business services. Because of this platform, businesses can easily share their requirements and then connect to each other. They can then receive a high volume of qualified leads from Quora at low cost.
• Instagram: Instagram is also a digital marketing platform where your business or service can easily advertise images which can attract more people, because people enjoy seeing photos or videos as opposed to reading content. If you are a marketer and you know your target audience, then Instagram will help you with targeting the correct audience that increases engagements, unlike any other platform.

Benefits of Digital Marketing Platforms:

• Low Cost: Marketing and advertisement cost management is a major concern for every business. While big businesses are not as concerned about the cost because they have millions in their revenue cycle, the small and medium-sized businesses are concerned about costs. Digital marketing platforms offer you an easier and more cost-effective platform to advertise your business or service than other automation tools.
• Analyze and adapt easily: Because a digital platform provides you real and timely data, you can easily organize and analyze which data performs for your business. According to this performance, you can change strategies for your campaigns, which helps you to grow your business.
• Brand development: Businesses can use digital marketing platforms to build their company’s brand and reputation. A well-developed website, useful articles and social media channels are the best ways by which businesses can build their brand.
• Easy to share: Digital Marketing platform, offer sharing capability features which allow users to easily share campaign and articles to their followers and clients that help them to create multiplier effect and also help them in their sales results.

Every business success is depending on their customer data. Digital Marketing Platforms are the best ways to Conquers consumer data from various platforms, but development or integration of digital marketing platforms is not an easy task, for this you need a digital marketing expert team who have expertise on it. Checkout Chetu’s Digital Marketing Platform Case Study, explaining how they resolve their client’s business queries by the team of digital marketing experts.