5 Reasons You Are Likely to Use Location Based Services

Location-based services (LBS) are services which are offered through a mobile device. LBS can be query based, and typically provide information or entertainment. Because LBS are dependent on user’s current location, the primary objective of a location service provider’s system is to find the user’s current location and provide sufficient information that the user wanted. 

Some services allow consumers to check in to entertainment places, including restaurants, coffee shops, stores and other place or events. Some businesses offer some prize, reward points and discount coupons for those people who checked in to their place. 

                            

We all know that today’s mobile devices are major part of our lives, and we use our devices to find various places as per our requirements. LBS use a smartphone's GPS technology to track a person's location, if that person has opted-in to allow the service to do that. After a smartphone user opts-in, the service can identify the user location down to a street address without the need for manual data entry.

Reasons You Are Likely to Use Location Based Services:

• Coupons and discounts: Every human being loves discounts and coupons. By using LBS, brands can easily identify a user’s exact location and publish a discount coupon to the customers, which help brands to increase their sales and maximize business profits.
• Find what’s around: Nowadays, nobody finds a place randomly. Everyone goes to recommendations and find a suitable place as per their requirements. Whether the people are tourists or local, all of them use LBS to find nearby interests, such as restaurants, bars, events, shops and so on.
• Find the correct path:  In the past, location tracking technologies were not available, and some manual maps are not easily understandable; that’s why people faced a lot of problems. Nowadays, by using LBS, you can easily find the correct location or path of your journey. Today, everybody uses this service to find out the best path of their journey; even older people use this and enjoy their journey in an appropriate manner.
• Remembering: Some people use LBS to get somewhere; others uses it to remember where they previously were. Whether that place is a taxi stand, a restaurant or some other place, this would be a perfect way to remember journey places.
• Analyze competition: It is important for every business to understand their customers need and behavior, according to their product and services, but also understand the users’ level of interaction with the competition. By using LBS, companies can continuously focus their customer action, and accordingly, provide various offers to them. 

Use of LBS is increasing day by day, because it is a perfect fit to everyone, and also it is a part of everyone’s life, especially in large cities. In the market, there are lots of LBS providers who offer location based solutions, but you need to choose those who have experience in it. An experience LBS provider like Chetu offers you multiple custom location based services, including GPS location based solutions, location based app development, and many more solutions.